AAMS Beyond Boundaries 2026

At Association of Advertising & Marketing Singapore (AAMS) Beyond Boundaries 2026, guests were invited to take part in a playful and unexpected activation featuring an enclosed New York-style phone booth designed to offer a moment of privacy away from the buzz of the conference.

Guests could step inside the booth, pick up the phone and anonymously trade a secret for a CHAGEE. The concept added an element of curiosity and surprise to the event, encouraging attendees to share something personal, funny or unexpected in exchange for a refreshing reward.

By combining a private recording experience with a simple incentive, the activation created an engaging touchpoint for guests while adding a lighthearted and memorable element to the overall conference experience.

Featured: Fully Customised Luxe Phone Booth