REACH National Day Campaign

For the REACH National Day Campaign, fully customised Payphone Booths were set up across two different locations to invite members of the public to share their thoughts and reflections about Singapore.

Through a series of meaningful prompts, participants were encouraged to record personal video messages - from wishing Singapore a happy birthday to reflecting on one thing they did not fully appreciate about Singapore until they got older.

The activation provided an engaging and approachable way for people from different walks of life to share their stories, memories and appreciation for the nation as part of the National Day celebrations.

Beyond the on-ground experience, the recorded responses were also curated and edited into four video reels for REACH’s Instagram feed, extending the campaign beyond the physical activation and bringing these heartfelt public reflections to a wider online audience.

Featured: Fully Customised Payphone Booth